How It Started
Sustainable hosting wasn’t a trend when we began, it was a gap. We filled it with solid, reliable servers, renewable-powered infrastructure, and actual conversations with our customers.
“We didn’t just offset. We started with the socket, that is, we built from the plug up. Green wasn’t a retrofit, it was the foundation.”
When It Was Working
There was a time when it all clicked. EcoHosting wasn’t just growing, it was thriving. Customers didn’t find us through ads, they found us through word of mouth, trust, and sheer graft. No affiliates. No sales gimmicks. Just real conversations and infrastructure that did what it promised.
We held our prices steady. While competitors nudged theirs up, we stuck to our creed. No bait, no switch. We didn’t build trust with a discount, we kept it by never breaking our word.
We were listed among the UK’s top green hosts. The inbox overflowed with kind words, partnership offers, praise from peers and yes, of course we felt proud. Not because we shouted the loudest but because we never had to. We ran lean. We ran real and people noticed.
We didn't scale for the sake of optics. We scaled because the mission demanded it. It really felt like the mission was working. That belief and resilience could coexist in tech and for a while, they did.
What It Really Cost
Before You Read On: A Personal Note From Me - Founder of EcoHosting, Nurturing Its Legacy Through Green Web Hosting
I wasn't sure whether to write this section. Not because it’s dramatic or difficult, but because it’s personal in a way that leaves you exposed. I worried it might sound like oversharing or that someone would roll their eyes, call it weak or self-indulgent.
But this section, this part of the story, it’s the one people don’t talk about enough. So I had a choice: write the polished version people expect, or tell the truth about what it really cost.
The truth is, if even one person reads this and feels seen or realises there is a way back from that place, then silence would be the bigger failure.
If you’re just starting out, building something that matters, know this: the thing you pour yourself into can become the thing you lose yourself in. That’s not weakness. It’s human. This is the part no one warns you about.
There’s a cost to building something with everything you’ve got. This was mine.
Behind EcoHosting’s growth was a truth I didn’t talk about because I didn’t want to face it. Letting go didn’t feel like a decision at the time, it felt like survival. I was already struggling in ways some of you might recognise. But then things spiralled, and hospitals quietly became my second home. Instead of resting, I buried myself in work, 18-hour days, 7 days a week. If I stayed moving, I didn’t have to feel, I didn’t have to think.
After handing over the reins, and the noise along with it, I was left with silence. And in that silence, everything caught up. I hadn’t just lost direction. I’d lost myself.
Depression didn’t announce itself, it crept in. There was no fanfare, no slap across the face, just quiet. Suffocating. Until surviving each day felt like walking waist-deep through wet cement. I didn’t know who I was without EcoHosting. It had become my identity. My armour. In the silence, suicidal thoughts took hold. I felt like I’d failed, both as a founder and as a father. It was the loneliest silence I’ve ever known. I really didn’t want to be here anymore. Eventually, I broke, and for the sake of those I cared about and who still cared about me, I made a cry for help.
Since then, I’ve done the work. Counselling. Daily mental health systems. Learning how to carry the weight instead of hiding it. Even writing this is part of the process. Depression still visits. But now, it doesn’t stay.
I’m not writing this for sympathy. I’m writing it because if you’re in that place, I see you. You’re not weak. You’re not broken. You’re not alone.
A Quiet Reflection:
What you've read was the hardest part to publish. If you'd like to read the full personal reflection -
open the letter →
When the Noise Faded
I expected recovery to be hard. I didn’t expect the silence from the people who’d once cheered me on. Peers who promised partnerships, opportunities, friendships, they disappeared. When I was a founder with traction, the inbox overflowed. When I wasn’t, it dried up. That’s when I learned something: some relationships are real, others are rented. I’m not here to call anyone out. I’m here to build in a way that doesn’t play that game.
Why We’re Back
This isn’t a comeback. It’s a continuation, a quieter one, built in the aftermath of letting go, in the silence that followed. Green Web Hosting came through that silence. From clarity. From the decision to continue with conviction and without compromise.
We didn’t pivot. We returned to what mattered.
- To values that outlast trends
- To infrastructure that won’t cost the earth
- To service that doesn’t disappear when things get hard
Green Web Hosting isn’t just about websites. It’s about hosting intention, principles and values that outlast trends. Transparency. Inclusivity. Sustainability. Not as slogans, but as real decisions about infrastructure, human support, and how we show up. The kind of values built from conviction. The kind that hold steady when no one is watching.
What That Looks Like
- 100% renewable energy, UK-hosted
- Fast, ultra-efficient NVMe SSD infrastructure
- No surveillance. No bait-and-switch billing. Ever.
- Real support, answered by people who give a damn
- Privacy-first architecture with no upsell traps.
- Built with semantic accessibility in mind, for inclusion that reaches further than compliance.
- Ethical practices from contract to cancellation, fairness at every step.
This is Green Web Hosting, shaped by how we show up for people and how we choose to care for the planet.
What Hasn’t Changed
Some foundations never needed rethinking. You just don’t always hear about them.
- We still help with migrations by hand because care doesn’t scale, it just shows up
- We still fix things at 1AM because someone’s site matters enough to lose sleep over.
- We still believe ethical infrastructure doesn’t need a marketing budget, it needs conviction. We still build for sustainability from the socket up, not for optics, but because the planet isn’t a trend.
- We still offer support that treats people like people, not tickets. Just respect.
- We still do the quiet work, the kind that doesn’t seek accolades because service is the loudest value when done right.
- “No Gimmicks. Just honest graft”
The Next Chapter
If you’re reading this maybe you were here in the EcoHosting days. Maybe you weren’t. Either way, you’re part of the rebuild now. We’re not hiding what happened. We’re building on it.
Green Web Hosting.
Formerly EcoHosting.
Still powered by honest graft.
Same mission. Same founder. Now rocking this badge.
